Designed by Karlgeorg Hoefer for Ludwig & Mayer. Released in three weights (mager, halbfett, fett) in 1962, followed by breitmager and breithalbfett (1963), kursiv, schmalmager, schmalfett, and Massiv (1967), breitfett and breitfett kursiv (apparently derived from Hallo, in or before 1969), leicht (light, 1971), and breitleicht (1979). See also Permanent Headline (1964). Simoncini produced line casting matrices for the mager and halbfett (1962/1963) as well as for the kursiv, schmalmager, and schmalfett.
Four styles (Regular, Medium, Med. Extended, Bold) were adopted for phototypesetting by VGC. [VGC 1972]