“This typeface and its mate John Rounded are custom designs for Oatly! and are used throughout Europe on packaging and everything in store, as well as all print and digital communication. In this project Lars Elfman and Christoffer Persson at Forsman & Bodenfors were Art Directors and I worked as font developer. The campaign made by Forsman & Bodenfors was given the Golden Egg award 2016.” [Caroline Laudon]
Named after Oatly CEO Toni Petersson.