The first original Letraset typeface design. [Loxley] Five styles (Light, Regular, Italic, Bold, Bold Italic) were released in 1963. Two Outline weights were added in 1965. The family was completed with a Black in 1976.
See also British Inserat, which appears to be a copy made by Photo-Lettering and licensed to Letraset’s competitor Mecanorma.