ITC Serif Gothic in use

The original phototype version contained many alternates that have not been digitized.

Foundries

Designers

Release Date

1972

Sources

Info

ITC Serif Gothic in use

Elektronika 5 watch advertisement1983

V. Mysin

Contributed by Alex Chumak

“Journies & Explorations Beyond The Familiar & The Usual” poster for SubTone2010

Planet Jarr

Contributed by Jarr Geerligs

Clip Books of Line Art, Volk (1980)1980

Harry Volk Jr. Art Studio

Photo(s) by Bart Solenthaler on Flickr.

Sponsor

Masters of the Universe action figure packaging1982

unknown

Contributed by Jayce Wheeled

<cite>Masters of the Universe</cite> action figure packaging

Inspector Morse (1987) titles1987

Trevor Bond

Contributed by james millner

<cite>Inspector Morse</cite> (1987) titles

Luster book cover2020

Na Kim (NYC)

Contributed by Herb Lubalin Study Center

Imagining America (1991) and Visions of America (1993), Persea Booksc. 1991

REM Studio

Contributed by Florian Hardwig

<cite>Imagining America</cite> (1991) and <cite>Visions of America</cite> (1993), Persea Books

Short Eyes (1977) movie postersc. 1977

Alan Peckolick
LSC&P Design Group

Contributed by okno vokght

Staff Pick

Los Espookys TV show logo and poster2019

Contributed by Gareth Hague

Roy Ayers Ubiquity – Mystic Voyage album art1975

Sheri Leverich
Rob Crespo

Contributed by Ian Lanius

Roy Ayers Ubiquity – <cite>Mystic Voyage</cite> album art

Specter! A Chrestomathy of “Spookery” book cover1982

Meryl Henderson

Contributed by Nick Sherman

Tar Baby by Toni Morrison (Alfred A. Knopf)1981

R.D. Scudellari

Contributed by Florian Hardwig

<cite>Tar Baby</cite> by Toni Morrison (Alfred A. Knopf)

Song of Solomon by Toni Morrison (Alfred A. Knopf)1977

R.D. Scudellari

Contributed by Hee Jin

<cite>Song of Solomon</cite> by Toni Morrison (Alfred A. Knopf)

Lord Shorty – Sweet Music album art1976

Leo Hoyte
Sam (Langa) Rodney Jr.

Contributed by Florian Hardwig

Lord Shorty – <cite>Sweet Music</cite> album art

Staff Pick

Inferno – Going the Distance (fictional)2019

Aurélien Michaud

Contributed by Aurélien Michaud

Inferno – <cite>Going the Distance</cite> (fictional)

Scott Walker – We Had It All album art1974

Rosław Szaybo

Contributed by Florian Hardwig

Bang Bang2018

Harley Johnston Design

Contributed by Harley Johnston

Staff Pick

Shamrock Shake ad by McDonald’s1979

Contributed by Garrison Martin

The House of Impossible Beauties – Joseph Cassara (Ecco)2018

Allison Saltzman
Sara Wood

Contributed by Florian Hardwig

<cite>The House of Impossible Beauties</cite> – Joseph Cassara (Ecco)

Typographie: Schrift und Graphik mit Letrasetc. 1978

Christof Gassner
Helmut Langer
Friedrich Friedl

Contributed by Stephen Coles

Staff Pick

Wild Honey – Medalla de plata EPc. 2015

Aníbal Hernández

Contributed by Aníbal Hernández

Wild Honey – <cite>Medalla de plata</cite> EP

If You Had To Do It All Over Again poster series1978

Herb Lubalin

Contributed by Mark Butchko

Staff Pick

Sophia Abrahão. Numa outra by Camila Fremder2016

Tereza Bettinardi

Contributed by Tereza Bettinardi

<cite>Sophia Abrahão. Numa outra</cite> by Camila Fremder

Beautiful Music album cover1980

Photo(s) by Bart Solenthaler on Flickr.

Planetarium 2017

Alison Fielding
Jessica Dessner

Contributed by Florian Hardwig

Staff Pick

U&lc, Vol. 1 #2, 19741974

Herb Lubalin

Contributed by Stéphane Darricau

<cite>U&lc</cite>, Vol.<span class="nbsp"> </span>1 #2, 1974

Staff Pick

ABBA logo and album/single fonts (1976–1982)1976

Rune Soderqvist

Contributed by Alex Bury

“Sensitive as Fuck” pin2016

Jeff Finley

Contributed by Stephen Coles

“Advertising: Who Needs It?” pullquotes1972

Al Catalano

Contributed by Nick Sherman

1978 Analysis of Workers' Compensation Laws1978

unknown

Contributed by Stephen Coles

1978 <cite>Analysis of Workers' Compensation Laws</cite>

I Sing the Song of Myself, 1st edition1978

Contributed by Ian Lanius

<cite>I Sing the Song of Myself</cite>, 1st edition

Downtown Train2016

Studio Coffeeklatch

Contributed by bart kiggen

Staff Pick

The Merck Manual2003

Jackie Schuman
Melisa DelSordo-Aument

Contributed by Chris Purcell

Budweiser ads: “When do you say Bud?”1977

Contributed by Stephen Coles

CBS 1973 Fall Preview1973

Contributed by Stephen Coles

Bon Appétit “The Grilling Issue”, June 20162016

Kristin Eddington
Alaina Sullivan
Alex Tatusian

Contributed by Chris Purcell

<cite>Bon Appétit</cite> “The Grilling Issue”, June 2016

Staff Pick

Life of Pause by Wild Nothing2016

Shawn Brackbill
Rob Carmichael
SEEN

Contributed by Shawn Weston

Stephen King’s The Dead Zone1979

One Plus One Studio

Contributed by Brian Phillips

Stephen King’s <cite>The Dead Zone</cite>

Staff Pick

Rush (self-titled LP)1974

Paul Weldon

Contributed by Florian Hardwig

Staff Pick

Daniel Ehrenworth2015

Underline Studio

Contributed by Chris Purcell

Staff Pick

Patton Oswalt at the Majestic Theatre posterc. 2015

The Office of Ordinary Things

Contributed by Stephen Coles

Patton Oswalt at the Majestic Theatre poster

“Portsmouth” / “Argiers” – Mike Oldfield1976

Contributed by Garrison Martin

Cosmicomics by Italo Calvino, Harvest/HBJ Booksc. 1974

Rubin Pfeffer

Contributed by Chris Purcell

<cite>Cosmicomics</cite> by Italo Calvino, Harvest/HBJ Books

Steinberg logo and packaging c. 1986–2000c. 1986

Contributed by Florian Hardwig

Fresh Off The Boat: A Memoir, hardcover first edition2013

Contributed by Stephen Coles

<cite>Fresh Off The Boat:</cite> A Memoir, hardcover first edition

Inherent Vice posters, promo art, and jacket design2014

BLT Communications, LLC
Tal Goretsky
Darshan Zenith

Contributed by Garrison Martin

Staff Pick

Solar Arkestra: Angels & Demons at Play2006

Justin Thomas Kay

Contributed by Stephen Coles

Star Wars—The Force Awakens2014

Contributed by Rob Hudson

Halloween film titles and marketing1978

Contributed by Nick Sherman

<cite>Halloween</cite> film titles and marketing

The Many Faces of Sigourney Weaver2014

Paravel
Trent Walton

Contributed by Nick Sherman

The Stranger book coverc. 1972

unknown

Contributed by Herb Lubalin Study Center

“48 Crash” – Suzi Quatro1973

Photo(s) by Klaus Hiltscher on Flickr.

Pretty Lights 2010 EP Covers2010

Dan McPharlin

Contributed by Shiva Nallaperumal

The Kruder & Dorfmeister Session, Reitschule Bern2009

Büro Destruct

Contributed by Florian Hardwig

Staff Pick

The Thorn Birds, first edition1977

Janet Halverson

Photo(s) by Joe Clark on Flickr.

<cite>The Thorn Birds</cite>, first edition

ITC Serif Gothic in U&lc, Vol. 1 No. 2, 19741974

Herb Lubalin

Contributed by Stephen Coles

ITC Serif Gothic in <cite>U&lc</cite>, Vol. 1 No. 2, 1974

Staff Pick

It’s Alive and It’s Alive 2 movie posters1974

Contributed by Nick Sherman

Tokyo Playboy Club English release movie posters2012

Contributed by Nick Sherman

Computer Chess movie poster2013

Simplissimus

Contributed by Stephen Coles

<cite>Computer Chess</cite> movie poster

1 2 Next Last

Foundries

Designers

Release Date

Related Typefaces

Sources

Info

ITC Serif Gothic in use

Elektronika 5 watch advertisement1983

“Journies & Explorations Beyond The Familiar & The Usual” poster for SubTone2010

Clip Books of Line Art, Volk (1980)1980

Masters of the Universe action figure packaging1982

Inspector Morse (1987) titles1987

Luster book cover2020

Imagining America (1991) and Visions of America (1993), Persea Booksc. 1991

Short Eyes (1977) movie postersc. 1977

Los Espookys TV show logo and poster2019

Roy Ayers Ubiquity – Mystic Voyage album art1975

Specter! A Chrestomathy of “Spookery” book cover1982

Tar Baby by Toni Morrison (Alfred A. Knopf)1981

Song of Solomon by Toni Morrison (Alfred A. Knopf)1977

Lord Shorty – Sweet Music album art1976

Inferno – Going the Distance (fictional)2019

Scott Walker – We Had It All album art1974

Bang Bang2018

Shamrock Shake ad by McDonald’s1979

The House of Impossible Beauties – Joseph Cassara (Ecco)2018

Typographie: Schrift und Graphik mit Letrasetc. 1978

Wild Honey – Medalla de plata EPc. 2015

If You Had To Do It All Over Again poster series1978

Sophia Abrahão. Numa outra by Camila Fremder2016

Beautiful Music album cover1980

Planetarium 2017

U&lc, Vol. 1 #2, 19741974

ABBA logo and album/single fonts (1976–1982)1976

“Sensitive as Fuck” pin2016

“Advertising: Who Needs It?” pullquotes1972

1978 Analysis of Workers' Compensation Laws1978

I Sing the Song of Myself, 1st edition1978

Downtown Train2016

The Merck Manual2003

Budweiser ads: “When do you say Bud?”1977

CBS 1973 Fall Preview1973

Bon Appétit “The Grilling Issue”, June 20162016

Life of Pause by Wild Nothing2016

Stephen King’s The Dead Zone1979

Rush (self-titled LP)1974

Daniel Ehrenworth2015

Patton Oswalt at the Majestic Theatre posterc. 2015

“Portsmouth” / “Argiers” – Mike Oldfield1976

Cosmicomics by Italo Calvino, Harvest/HBJ Booksc. 1974

Steinberg logo and packaging c. 1986–2000c. 1986

Fresh Off The Boat: A Memoir, hardcover first edition2013

Inherent Vice posters, promo art, and jacket design2014

Solar Arkestra: Angels & Demons at Play2006

Star Wars—The Force Awakens2014

Halloween film titles and marketing1978

The Many Faces of Sigourney Weaver2014

The Stranger book coverc. 1972

“48 Crash” – Suzi Quatro1973

Pretty Lights 2010 EP Covers2010

The Kruder & Dorfmeister Session, Reitschule Bern2009

The Thorn Birds, first edition1977

ITC Serif Gothic in U&lc, Vol. 1 No. 2, 19741974

It’s Alive and It’s Alive 2 movie posters1974

Tokyo Playboy Club English release movie posters2012

Computer Chess movie poster2013