ITC’s expansion of Souvenir Graphic (Photo-Lettering), Ed Benguiat’s revival of Souvenir (ATF, 1920), originally designed by Morris F. Benton in a single style in 1914. The ITC version spans 4 weights with newly added matching italics, plus a Bold Outline style. ITC Souvenir was the first typeface to be released by ITC, together with ITC Avant Garde Gothic.
See also Eastern Souvenir, another revival made in 1969 and released by VGC in 3 upright weights, with narrower proportions and some minor differences.
