“Initially offered in 1955, Filmotype Prima was one of Filmotype’s earliest Free Style typefaces based on popular informal hand-painted lettering styles of sho-card lettering artists of the era.” — Filmotype/MyFonts. Digitally revived and expanded by Patrick Griffin and Rebecca Alaccari in 2011.
A 1972 VGC catalog lists the design as G 11. Rachel by Imageline is another alias [Solopedia]. See also Impress (Bitstream).
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