A custom typeface family designed in 2018 at Dalton Maag for Turner Duckworth’s rebranding of McDonald’s, replacing Lovin’ Sans, and “taking inspiration from the form of the Golden Arches and the McDonald’s wordmark, and the typeface used in the iconic McDonald’s ‘You deserve a break today’ ads from 1971” – which is Gill Kayo. Named after McDonald’s Speedee Service System. Comes in two widths, each in three (upright) weights. [It’s Nice That]
Lasha Giorgadze and Mariam Merabishvili made a Georgian adaptation for McDonald's Georgia.
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