Trade Gothic in use - Fonts In Use

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Album Art (3049)
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Film/Video (777)
Infographics/Maps (426)
Magazines/Periodicals (1513)
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Trade Gothic

Trade Gothic was Linotype’s response to workhorse sans serifs like News Gothic and Alternate Gothic. Read more about the wide-ranging family in this Blog post. See Trade Gothic Extended for the extended styles.

Linotype’s digital versions spans 14 styles; four regular-wide weights (incl. Bold w/ straight-sided rounds and the rounder Bold #2) and two condensed weights with obliques, as well as two upright extended weights.

Trade Gothic Next (Linotype, 2008) is a revision by Akira Kobayashi and Tom Grace. Trade Gothic Display (Lynne Yun, 2017) is a chromatic all-caps design in 5 styles, based on Trade Gothic Condensed Heavy.

Foundries

Linotype

Designers

Jackson Burke

Release Date

1948

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Trade Gothic in use

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Ike & Tina Turner – River Deep – Mountain High album art1966

unknown

Contributed by Rob Hudson

Ike & Tina Turner – <cite>River Deep – Mountain High</cite> album art

14 Great Tales of ESP by Idella Purnell Stone (Fawcett Gold Medal)1969

unknown

Contributed by Patrick Concannon

<cite>14 Great Tales of ESP</cite> by <span>Idella Purnell Stone</span> (Fawcett Gold Medal)

Marty Gold – Classic Bossa Nova album art1965

unknown

Contributed by Rob Hudson

Marty Gold – <cite>Classic Bossa Nova</cite> album art

Sponsor

Without Borders, issue 12023

Meryl Vedros
Vedros Studio

Contributed by Samihan Shani

<cite>Without Borders</cite>, issue 1

Booker T. and The M.G.’s – Soul Limbo album art1968

Christopher Whorf

Contributed by Rob Hudson

Booker T. and The M.G.’s – <cite>Soul Limbo</cite> album art

Lee Morgan – The Rumproller album art1966

Reid Miles

Contributed by Rob Hudson

Lee Morgan – <cite>The Rumproller</cite> album art

Hank Mobley – Hi Voltage album art1968

Reid Miles

Contributed by Rob Hudson

Hank Mobley – <cite>Hi Voltage</cite> album art

Ahmad Jamal – Tranquility album art1968

William Duevell
Henry Epstein
Joe Lebow

Contributed by Rob Hudson

Ahmad Jamal – <cite>Tranquility</cite> album art

Fear and Loathing at Rolling Stone. The Essential Writing of Hunter S. Thompson 2011

Joseph Hutchinson
Joy O’Meara

Contributed by Florian Hardwig

<cite>Fear and Loathing at Rolling Stone. The Essential Writing of Hunter S. Thompson </cite>

Nancy Sinatra – Boots album art1966

Ed Thrasher

Contributed by Florian Hardwig

Nancy Sinatra – <cite>Boots</cite> album art

Herbie Hancock – Empryean Isles album art1964

Reid Miles

Contributed by Rob Hudson

Herbie Hancock – <cite>Empryean Isles</cite> album art

Moog Mavis2022

Erik Pedersen
Emory Brandon

Contributed by Erik Pedersen

Rex Harrison, Julie Andrews et al. – My Fair Lady album art1956

Al Hirschfeld
unknown

Photo(s) by Bart Solenthaler on Flickr.

<span>Rex Harrison</span>, <span>Julie Andrews et al. – </span><cite>My Fair Lady</cite> album art

Dahmer posters and titles2022

unknown

Contributed by Sasha Mikhedov

<cite>Dahmer</cite> posters and titles

Fuck Seth Price by Seth Price2015

Seth Price
Joseph Logan
Rachel Hudson

Contributed by Nathan Prost

<cite>Fuck Seth Price </cite>by Seth Price

Stalinism in Prague: The Loebl Story book jacket1969

Kuhlman Associates
Roy Kuhlman

Contributed by Nick Sherman

<cite>Stalinism in Prague: The Loebl Story</cite> book jacket

Chercher l’or du temps exhibition catalog2022

Perluette & BeauFixe

Contributed by Perluette & BeauFixe

<cite>Chercher l’or du temps</cite> exhibition catalog

Star Wars opening crawl and titles1977

Dan Perri
Joe Johnston
Suzy Rice

Contributed by Patrick Concannon

<cite>Star Wars</cite> opening crawl and titles

Lew Davies and His Orchestra – Two Pianos & Twenty Voices album art1960

Charles E. Murphy

Photo(s) by Bart Solenthaler on Flickr.

Lew Davies and His Orchestra – <cite>Two Pianos & Twenty Voices</cite> album art

The Catcher in the Rye by J.D. Salinger (Bay Back Books centennial edition)2018

Gregg Kulick

Contributed by Daniel Metzinger

<cite>The Catcher in the Rye</cite> by J.D. Salinger (Bay Back Books centennial edition)

Building for Us: Stories of Homesteading and Cooperative Housing2019

Partner & Partners

Contributed by Partner & Partners

<cite>Building for Us: Stories of Homesteading and Cooperative Housing</cite>

Café Standard2014

Triboro

Contributed by David Heasty

Maria Cutia 10 Anos2017

Filipe Lampejo
João Emediato

Contributed by Filipe Lampejo

Maria Cutia 10 Anos

Teuda Bara by João Santos2016

Filipe Lampejo
João Emediato

Contributed by Filipe Lampejo

<cite>Teuda Bara</cite> by João Santos

Our Lady of Darkness by Fritz Leiber1977

Richard M. Powers

Contributed by Florian Hardwig

<cite>Our Lady of Darkness</cite> by Fritz Leiber

“Falcon will fly” ad by Mergenthaler Linotype (1962)1962

unknown

Photo(s) by Letterform Archive on Flickr.

“Falcon will fly” ad by Mergenthaler Linotype (1962)

Arve Henriksen – Places of Worship album art2013

Kim Hiorthøy

Contributed by Gareth Hague

Arve Henriksen – <cite>Places of Worship</cite> album art

Thyssen Boetticher elevator machine room sign1994

unknown

Contributed by FRL

Thyssen Boetticher elevator machine room sign

Searching for Caleb by Anne Tyler (Berkley, 1983; Pan, 1990)c. 1983

unknown

Contributed by Florian Hardwig

<cite>Searching for Caleb</cite> by Anne Tyler (Berkley, 1983; Pan, 1990)

The Name of the Game Is Go album art1969

Henry Syverson
J. Walter Thompson

Contributed by Herb Lubalin Study Center

<cite>The Name of the Game Is Go</cite> album art

Audio cassette covers by Audio Magnetics Corp.c. 1970

Audio Magnetics Corporation

Contributed by R D

Audio cassette covers by Audio Magnetics Corp.

Scott Dunn bookletsc. 2015

SVI Design

Contributed by F37®

Scott Dunn booklets

Oh, God! (1977) movie logo and posters1977

unknown

Contributed by Daniel Swan

Trøve spiritsc. 2021

Butterfly Cannon

Contributed by Felix Braden

RCS/Realtron logo and brochuresc. 1969

unknown

Photo(s) by Stephen Coles on Flickr.

Roxette – Room Service album art2001

Tempel
Roxette
Jonas Åkerlund

Contributed by Thomas Evensson

Roxette – <cite>Room Service</cite> album art

Gas Equipment Manufacturers ad (1967)1967

Photo(s) by Bart Solenthaler on Flickr.

Gas Equipment Manufacturers ad (1967)

City of Berkeley identityc. 2004

unknown

Contributed by D Jones

City of Berkeley identity

MIT Medical website2021

MIT

Contributed by Darden Studio

MIT Medical website

Captain Venture and the Land Beneath the Seac. 1968

unknown
George Wilson

Photo(s) by Michael Studt on Flickr.

<cite>Captain Venture and the Land Beneath the Sea</cite>

“The Contest Is On!” ad by Aurora Plastics Corp.1966

Photo(s) by Bart Solenthaler on Flickr.

“The Contest Is On!” ad by Aurora Plastics Corp.

Billy Vaughn – The Windmills of Your Mind album art1969

Christopher Whorf

Contributed by Grant Hutchinson

Billy Vaughn – <cite>The Windmills of Your Mind</cite> album art

Square Mile magazinec. 2016

Square Up Media
Matthew Hasteley

Contributed by F37®

<cite>Square Mile</cite> magazine

Turbine beer by Garage Project2019

Fay & Walter
Garage Project

Contributed by Walter Hansen

Turbine beer by Garage Project

The McGuire Sisters – By Request … album art1955

unknown

Photo(s) by Bart Solenthaler on Flickr.

The McGuire Sisters – <cite>By Request …</cite> album art

Ray Henry and His Orchestra – Polka Session With Ray Henry album art1968

Photo(s) by Bart Solenthaler on Flickr.

Ray Henry and His Orchestra – <cite>Polka Session With Ray Henry</cite> album art

A Night of 1,000 Laughs2020

The Hot Brain

Contributed by Eric Gordon

A Night of 1,000 Laughs

Pizzeria Bebu identity2017

Thirst
Bud Rodecker

Contributed by Stephen Coles

Pizzeria Bebu identity

Thesis Beer Projectc. 2019

Buddy-Buddy

Contributed by Daniel McQueen (TDF)

Thesis Beer Project

Costa Coffee (2018 rebranding)2018

Our Design Agency

Contributed by james millner

Costa Coffee (2018 rebranding)

“Brasil, A Magical Journey” campaign by Macy’s2012

Macy’s
Adam Barnum
MagicBullet Media, Inc.

Contributed by Florian Hardwig

“Brasil, A Magical Journey” campaign by Macy’s

Unknown Mortal Orchestra (2011–)c. 2011

Miles Johnson
Unknown Mortal Orchestra
Neil Krug

Contributed by Caleb East

Unknown Mortal Orchestra (2011–)

The Lawns2018

Kelly Shield

Contributed by Kelly Shield

Skateboarder Magazine, Vol. 1, No. 41965

Leo Bestgen
Norm Forgit

Contributed by Florian Hardwig

<cite>Skateboarder Magazine</cite>, Vol.<span class="nbsp"> 1, No.<span class="nbsp"> 4</span></span>

Agrarian Problems & Peasant Movements In Latin America1970

Sydney Butchkes

Contributed by Ezra Fike

<cite>Agrarian Problems & Peasant Movements In Latin America</cite>

Meat Loaf – Bat Out of Hell album art1977

Ed Lee
Richard Corben
Jim Steinman

Contributed by David Jonathan Ross

Meat Loaf – <cite>Bat Out of Hell</cite> album art

Fifth Planet by Fred and Geoffrey Hoyle (Fawcett)1970

unknown

Contributed by Florian Hardwig

<cite>Fifth Planet</cite> by Fred and Geoffrey Hoyle (Fawcett)

Frenchie Restaurant2015

Abmo

Contributed by Bureau Brut

Frenchie Restaurant

The Beach Boys – All Summer Long album art1964

Capitol Records

Contributed by Dylan

The Beach Boys – <cite>All Summer Long</cite> album art

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