Trade Gothic was Linotype’s response to workhorse sans serifs like News Gothic and Alternate Gothic. Read more about the wide-ranging family in this Blog post. See Trade Gothic Extended for the extended styles.
Linotype’s digital versions span 14 styles: four regular-wide weights (including Bold with straight-sided rounds and the rounder Bold #2) and two condensed weights with obliques, as well as two upright extended weights.
Trade Gothic Next (Linotype, 2008) is a revision by Akira Kobayashi and Tom Grace. Trade Gothic Display (Lynne Yun, 2017) is a chromatic all-caps design in 5 styles, based on Trade Gothic Condensed Heavy.
Contributed by R D
Photo(s) by Stephen Coles on Flickr.
Contributed by Daniel Swan
Contributed by Erin Fitzsimmons
Photo(s) by Bart Solenthaler on Flickr.
Contributed by Herb Lubalin Study Center
Contributed by Florian Hardwig
Contributed by Chris Purcell
Contributed by Gareth Hague
Contributed by Nathan Prost
Contributed by Grant Hutchinson
Contributed by Christian Thalmann
Contributed by Perluette & BeauFixe
Contributed by David Heasty
Contributed by Andreas Seidel
Contributed by Rob Hudson
Contributed by Ezra Fike
Contributed by D Jones
Contributed by Michael Chabon
Contributed by Darden Studio
Contributed by Samihan Shani
Contributed by FRL
Contributed by Thomas Evensson
Contributed by Partner & Partners
Contributed by Joey Sahr
Contributed by Felix Braden
Photo(s) by Letterform Archive on Flickr.
Photo(s) by Michael Studt on Flickr.
Contributed by Olivia Wood
Contributed by Bryson Stohr
Contributed by Bonez Designz
Contributed by Robert Beatty
Contributed by TypeType
Contributed by Pirx
Contributed by Nick Sherman
Contributed by Production Type
Contributed by Elizabeth Goodspeed
Contributed by Pyry Richter
Contributed by Patrick Concannon