Optima in use

First presented by Stempel at DRUPA 1958. Also available for the Linotype. The metal version had alternates for (non-splayed) ‘M’ and ‘N’ with blunt top terminals.

Foundries

Designers

Hermann Zapf

Release Date

1958

Related Typefaces

Sources

Info

Optima in use

Foster Grant sunglasses ad (1966)1966

Photo(s) by “Bart Solenthaler” on Flickr.

Athens Photo Festival 2019 catalogue2019

Matina Nikolaidou

Contributed by Matina Nikolaidou

Here’s Brenda Lee – Brenda Lee1967

unknown

Photo(s) by “Bart Solenthaler” on Flickr.

Sponsor

Schneiderei Zimmermann

unknown

Contributed by Florian Hardwig

The Chinese Exhibition1974

Nelson Gallery Foundation
Richard A. Anderson

Contributed by Ezra Fike

How To Decorate Your Homec. 1972

unknown

Contributed by Jason Timmons

Staff Pick

Psychic Observer & Chimes magazine logos and coversc. 1974

unknown

Contributed by Robert Beatty

<cite>Psychic Observer & Chimes</cite> magazine logos and covers

Digitron 800 scale brochurec. 1980

Contributed by Jason Timmons

Salvatori: A Corsa in Trinità2018

Plantain

Contributed by Zaake De Coninck

<cite>Salvatori: A Corsa in Trinità</cite>

Aviation and space travel coin sets by Shellc. 1970

unknown
Danbury Mint

Contributed by Florian Hardwig

Aēsop “Atlas of Attraction” gift kits2018

Aēsop

Contributed by Production Type

Goya: Obra Gráfica Completa2004

Editorial Casariego

Contributed by Luis Maraia

“SCRA” – Southern Contemporary Rock Assembly1971

Barry Cannings
Art Design Studio

Contributed by Matthijs Sluiter

<cite>“SCRA”</cite> – Southern Contemporary Rock Assembly

Kata / The Unsinkable Dory

Contributed by Polytechnic

Student Mobilization Committee to End the War in Vietnam flyers and postersc. 1967

unknown

Contributed by Garrison Martin

Staff Pick

ColecoVision console1982

Contributed by Stephen Coles

Holiday For Swing – Main Stream Power Band1980

Design Studio Signa

Contributed by Florian Hardwig

<cite>Holiday For Swing</cite> – Main Stream Power Band

SUR. Revista de Fotolibros Latinoamericanos #12018

Ricardo Báez

Contributed by Ricardo Baez

Qatar Airways (2008–2015)c. 2008

Qatar Airways
Dino Favale

Contributed by Caslon

Brewery Quarter, Cardiffc. 2017

Contributed by Laurence Penney

Qatar Airways (2015–)c. 2015

Qatar Airways
180 Kingsday

Contributed by Rajasree Bhadra

Les Brumes De Chatou – triAngle1971

Contributed by Florian Hardwig

<cite>Les Brumes De Chatou – </cite>triAngle

Parker Brothers Ouija packaging (1972 edition)1972

unknown
Parker Brothers

Contributed by Stephen Coles

Parker Brothers Ouija packaging (1972 edition)

I Should Have Honor – Khalida Brohi2018

Anna Kochman

Contributed by Florian Hardwig

<cite>I Should Have Honor</cite> – Khalida Brohi

Staff Pick

Cartoon All-Stars To The Rescue1990

unknown

Contributed by Aidan Nester

<cite>Cartoon All-Stars To The Rescue</cite>

Put Some Kraut in Your Lifec. 1975

unknown

Contributed by Florian Hardwig

<cite>Put Some Kraut in Your Life</cite>

Staff Pick

Fighting Fantasy gamebook series (Laurel Leaf/Dell)c. 1983

Richard Corben
Richard Courtney
Rodney Matthews

Contributed by Florian Hardwig

Killing Is My Business … And Business Is Good! – Megadeth1985

Donald J. Munz

Contributed by Jason Cryer

<cite>Killing Is My Business … And Business Is Good!</cite> – Megadeth

Zozimus Bar

Grandson
Killian Walsh
Jake Heavey

Contributed by killian walsh

LexisNexisc. 2018

LexisNexis
Vinotha Panja Pillay
Fybr. Creative

Contributed by Darden Studio

Bevel & Emboss2017

Philippe Dionne Bussières

Contributed by Philippe Dionne Bussières

“No entry” sign, Toronto Public Library

Photo(s) by “Joe Clark” on Flickr.

Public signs in Bristol, Rhode Island

Contributed by Ryan Noonan

Aēsop logo, website and packagingc. 2018

Work & Co.

Contributed by David Merfield

Christine movie titles1983

Contributed by Nick Sherman

Good OH’ Holland Village2017

Currency

Contributed by Stephen Coles

Staff Pick

Jessica McClintock ads (1987–91)c. 1987

unknown

Contributed by Stephen Coles

1971 Vox product catalog1971

David Holt

Contributed by Stephen Coles

Maurizio Bigio – Ma-Gi1972

Contributed by Robert Beatty

Allman Brothers Band at Hollywood Bowl1972

unknown

Contributed by Stephen Coles

Environments, a Totally New Concept in Stereo Sound1969

unknown

Contributed by Love Lagerkvist

<cite>Environments, a Totally New Concept in Stereo Sound</cite>

Romance Journal #1 “Emotions”2017

RoAndCo
Roanne Adams

Contributed by Love Lagerkvist

Staff Pick

The 1963 Buick1962

unknown

Contributed by Stephen Coles

O Retorno da Coleção Tamagni, Museu de Arte Moderna de São Paulo2012

Celso Longo
Daniel Trench

Contributed by Elisa Bloch

<cite>O Retorno da Coleção Tamagni</cite>, Museu de Arte Moderna de São Paulo

Staff Pick

Deutsche Welle 1993 calendar1993

Klaus Schmuck
Kreative-Konzept

Contributed by Felix Nic

Compulsive Desire by Hermann K. Wolff1966

unknown

Photo(s) by “Steve” on Flickr.

Rotring Creative Calligraphy manual1985

Hermann Zapf

Contributed by Chris Purcell

Wrocław street signs

Photo(s) on Flickr.

Twinings of London Teas

Contributed by Richard Lipton

G.H. von Mumm Riesling2012

Photo(s) by “Martin Majoor” on Flickr.

The Way of Tea1971

Naoto Kondo

Contributed by Stephen Coles

Staff Pick

Estée Lauder Companies logo

unknown

Contributed by Florian Hardwig

Estée Lauder websites

Rivington Design House

Contributed by Florian Hardwig

Staff Pick

Berliner Biere / Berliner Weiße

Photo(s) by Florian Hardwig on Flickr.

Staff Pick

Steinberg logo and packaging c. 1986–2000c. 1986

Contributed by Florian Hardwig

Wellington Writers Walk2002

Catherine Griffiths

Contributed by Matthijs Sluiter

Staff Pick

Silbern weint ein Krankes by Martin Eder2007

Contributed by Florian Hardwig

Staff Pick

Kleine Geschichte des deutschen Buchumschlages im 20. Jahrhundert by Georg Kurt Schauer1962

Ruth Gerhard
Helmut Dornauf

Photo(s) by “Philipp Messner” on Flickr.

Expo 671967

Julien Hébert

Contributed by Shiva Nallaperumal

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