Designed by Noël Leu, inspired by the lettering of Swiss poster designer legend Otto Baumberger from the 1930s. Initially released in a single style in 2009. Expanded to 4 weights (Medium to Ultra Bold) in 2010 and then to 8 weights plus obliques in 2011. Cyrillics were added in 2014, designed by Noël Leu with Mirco Schiavone. In March 2017, a revised and extended version was released, now featuring condensed styles.