Pustefix wordmark

Established in 1948, the Pustefix bubbles brand with the yellow teddy bear is known by every kid in Germany — and beyond: 700,000 liters of the soapy liquid are filled annually, 50% of it being exported to the US, Russia, Japan, China, and Korea.

The wordmark with the bouncing baseline is in Tip-Top, an old German advertising typeface first cast by Julius Klinkhardt in 1902. Some corners in P, s and e have been rounded off. Judging from the images shown in the history section of the company’s website, it was introduced sometime in the 1970s or 1980s, when Tip-Top was available from Berthold Fototype. The shown tube and bottle are contemporary, i.e. from 2015.