“Food Made by Mothers” is the brand message of Saarioinen, a convenience food manufacturer from Central Finland. In the course of 60 years the company grew from a small lakeside manor to one of Finland’s major food makers. It has production sites in six different parts of the country. While various international food products are offered, orientation on homemade-ness and home country-ness (“kotimainen”) and traditional Finnish food culture have always been major feature. On the occasion of the 60th aniversary of Saarioinen Espoo-based agency Remes & Packart did a redesign for the packaging which stresses the point.