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Apple Music billboard ad, Berlin

Contributed by Florian Hardwig on Aug 28th, 2015. Artwork published in .
    Apple Music billboard ad, Berlin 1
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Large-scale ad for Apple’s music streaming service at Potsdamer Platz, Berlin.

    The geometric letterforms on the left are inspired by Milton Glaser’s Baby Teeth — without any counters, as seen in this Photostat version. Its Pac-Man ‘C’ has been replaced by a semicircle, or rather a semistadium. I couldn’t ID the middle one. The angular script on the right is Kyle Wayne Benson’s Millie Bold in all-caps, with the alternate ‘S’ and a few mods.

    Apple Music billboard ad, Berlin 2
    Photo: Florian Hardwig. License: CC BY-NC-SA.


    • Baby Teeth
    • unidentified typeface
    • Millie




    Artwork location

    2 Comments on “Apple Music billboard ad, Berlin”

    1. Aug 31st, 2015  6:32 pm

      I’m not opposed to Apple breaking away from Myriad or San Francisco in their advertising, but this look could be too much of a departure from their brand. It feels like a forced attempt to be young and hip. They do this kind of stuff in the iTunes and App stores but not in advertising.

    2. Frank says:
      Sep 10th, 2015  7:56 am

      I actually kinda like how apple has created a “sub-advertising identity” (if that’s what you want to call it) for apple music.

      Like Stephen, i was a bit thrown off when i first saw them since i was used to seen Myriad on all things apple but it’s pretty cool how these ads convey diversity which is exactly what apple music is.

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