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Apple Music billboard ad, Berlin

Contributed by Florian Hardwig on Aug 28th, 2015. Artwork published in .
    Apple Music billboard ad, Berlin 1
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Large-scale ad for Apple’s music streaming service at Potsdamer Platz, Berlin.

    The geometric letterforms on the left are inspired by Milton Glaser’s Baby Teeth — without any counters, as seen in this Photostat version. Its Pac-Man C has been replaced by a semicircle, or rather a semistadium. I couldn’t ID the middle one. The angular script on the right is Kyle Wayne Benson’s Millie Bold in all-caps, with the alternate S and a few mods.

    Apple Music billboard ad, Berlin 2
    Photo: Florian Hardwig. License: CC BY-NC-SA.

    Typefaces

    • Baby Teeth
    • unidentified typeface
    • Millie

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    2 Comments on “Apple Music billboard ad, Berlin”

    1. I’m not opposed to Apple breaking away from Myriad or San Francisco in their advertising, but this look could be too much of a departure from their brand. It feels like a forced attempt to be young and hip. They do this kind of stuff in the iTunes and App stores but not in advertising.

    2. I actually kinda like how apple has created a “sub-advertising identity” (if that’s what you want to call it) for apple music.

      Like Stephen, i was a bit thrown off when i first saw them since i was used to seen Myriad on all things apple but it’s pretty cool how these ads convey diversity which is exactly what apple music is.

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