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Jazz en Claypole: Festival Internacional de Jazz

Contributed by Stephen Coles on Sep 20th, 2015. Artwork published in .
Jazz en Claypole: Festival Internacional de Jazz 1
Source: www.howdesign.com License: All Rights Reserved.

“The Claypole’s Jazz Festival, held just outside of Buenos Aires, was the first international and foreign popular music show in the city. Organized by the local city theater, Espacio de debate y cultura La Casa de Claypole, the festival was only promoted with posters. The promotional posters are a great source for some eye candy and poster design ideas, especially when you learn how Max Rompo, art director for the project, and photographer Pontenpie tackled the obstacles they faced.

… the posters combine a splash of color with a vintage vibe, all while sticking true to the goal of keeping a “classic” feel as well as being “popular and playful,” like the city of Claypole itself. But, due to the musicians’ locations, Pontenpie was only able to photograph some of the artists. He explains how they kept a similar feel throughout the project:

‘So, at the end we got a minimal graphic proposal combining nostalgic and contemporary elements, a wide color palette and the free use of Univers as main [typeface] (with almost all of its styles) on each piece.’” — Melissa Mazzolen, HOW Design

Jazz en Claypole: Festival Internacional de Jazz 2
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 3
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 4
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 5
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 6
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 7
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 8
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 9
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 10
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 11
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 12
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 13
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 14
Source: www.howdesign.com License: All Rights Reserved.
Jazz en Claypole: Festival Internacional de Jazz 15
Source: www.behance.net License: All Rights Reserved.

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  • Univers
  • Univers Ultra Condensed

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