Wayfinding and visual identity system of the Wilanów Palace Museum

Our task was to design a signage scheme for the Museum space: the palace, the park and the surrounding area of the Museum of King Jan III’s Palace at Wilanów to help visitors self-orientate around the area. The signage system is introduced to order the information space of the historic building and its surroundings and to increase its visual coherence.

In order to clarify the visual information system of the museum, reflecting a multitude of forms, epochs, styles and hues, we’ve limited its range of colours to a minimum. We’ve used two sister typefaces: Clavo and Lelum Sans designed by Michał Jarociński / DadaStudio. On the basis of the structural elements of the Clavo typeface, we’ve built a set of pictograms used on the panels and printed collateral.
We’ve analysed the economy of production and how easy the signage is to implement, as well as a large set of existing elements that had to be incorporated into the project.
We’ve transposed the system to other media, namely information leaflets and educational materials.

Our work included the design of indoor and outdoor information panels and directional signs, maps of the palace and park ensemble, as well as printed collateral and posters.