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Pubblicità in Italia, 1964–1965

Contributed by Timo Klaavo on Oct 30th, 2015. Artwork published in .
    Pubblicità in Italia, 1964–1965
    Source: License: All Rights Reserved.

    Advertising in Italy is an accurate look at Italian graphic design in 1964–65 including: posters, advertising, catalogs, packaging, trade-marks and more. Introduction by Carlo Munari with collaboration from: Antonio Boggeri, Dino Villani, Massimo Alberini and Gianni Bordoli.” — Display

    The typeface in use appears to be Gemini Computer or a predecessor. The origins of this MICR-style design are unknown, but this is the earliest use we’ve documented so far. [See comments] This example differs from later examples of Gemini in various ways: the bottom of the ‘A’ is closed in, the ‘E’ is entirely monolinear, the ‘G’ is simplified, and the numerals have unique shapes. Perhaps these are customizations by Grignani (he flipped the ‘N’ in “IN”) but these forms do appear in other publications of the day, such as 1965’s The New Improved American (Delta edition).


    • Gemini Computer




    Artwork location

    5 Comments on “Pubblicità in Italia, 1964–1965

    1. EVIL RISO PIMP says:
      Nov 5th, 2015 5:43 am

      Anyone know if this playboi got digitized ???????

    2. See the typeface page: Auto Mission is a digital revival. This freebie comes with a limited character set, though.

    3. Franco Grignani, as early as in 1964, drew the Magnetic font, inspired by the IBM numbers and printed with magnetic inks: “I had the doubt of the lack of legibility (although I had used them for the cover of “Pubblicità in Italia 1964–1965”) but in 1966 these characters were taken up in America and transferred to photocomposition and immediately applied to the futuristic titling in thousands of publications”.


    4. Oh wow, that’s an excellent find! Thank you for sharing, Emiliano!

      Alright, so this cover does not really show a font in use, but rather Grignani’s custom lettering, before it was made into a typeface. My hunch is that the mentioned American company that adopted the style for photocomposition is Filmotype, and that it’s there where it got the name Gemini. I haven’t found a hard proof for that yet, but Gemini is shown in a Filmomaster catalog from around 1974. If anyone knows of a mid-/late-1960s Filmotype catalog, please let us know if Gemini is included.

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