The Market Kitchen is a food, tourism and education hub for people interested in high quality South Australian foods. I was approached as a freelancer to design the branding for the kitchen and subsequent events.
Collateral included labels, packaging tape, poster and flyers. Primary design considerations included easily distinguishable branding and economic production. These challenges were overcome by using a single tone black imagery and type on green colour paper to keep printing costs to a minimum.
The photocopied look on coloured paper combined with the busy, multiple font approach is a homage to the posters usually adorning local market walls, with an additional contemporary twist.