“T-Party” ad by T-Bells by Contur Casuals Photo(s) by SenseiAlan. Imported from Flickr on Dec 7, 2015. Artwork published in October 1970. Source: www.flickr.com Uploaded to Flickr by SenseiAlan and tagged with “optex”. License: CC BY. Ad for T-Bells denim and rayon slacks. Appeared in Playboy, October 1970. Typefaces Formats Advertising (1780) Branding/Identity (6674) Topics Product (1594) Fashion/Apparel (1293) Designers/Agencies unknown (3286) Tagged withsexual innuendo (27)Contur Casuals (1)T-Bells (1)pants (10)sexist (10)1970s (1355)magazine ads (300)black and white (1790)wordplay (78)logos (3879)all lowercase logos (347) Artwork location United States (8313) New York City (2335) 6 Comments on ““T-Party” ad by T-Bells by Contur Casuals” Florian Hardwig says: Dec 7th, 2015 12:46 pm The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates. Stephen Coles says: Dec 7th, 2015 1:12 pm Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset. Jay Mellor says: Mar 1st, 2022 10:38 pm The Contur Slacks logo is set in Stromberg Graphic. Florian Hardwig says: Mar 2nd, 2022 8:48 am Good eye, added. Jay Mellor says: May 5th, 2022 1:00 pm Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right? Florian Hardwig says: May 5th, 2022 6:45 pm Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here. Post a comment Name Email – will not be published Website Your response Submit Comment More Prismania & Prink in use ABC 1981 Fall Preview: Now Is The Time1981Robert Abel & AssociatesContributed by Stephen Coles Mick Jagger – “Memo From Turner” singe cover1970unknownContributed by Garrison Martin Monument by Lloyd Biggle, Jr. (Bantam)1978unknownPhoto(s) by exaquint on Flickr. Sponsor More in Fashion/Apparel New York magazine: The Cut2013Contributed by Webtype Vogue Singapore, issue 17, “Rebirth”2022Michael HarrisonJason ThienContributed by Arthur Schwarz Staff Pick Dolly pop-up launch poster2023Antonia SteitzContributed by Toni Steitz Nomenus issue 2, “The Language of Flowers”2021A Practice for Everyday LifeContributed by Production Type More in Advertising Esquire Socks Slip-Not 93 ad1971unknownContributed by Stephen Coles Ad for J.F. Schreiber papercraft sets1932Photo(s) by altpapiersammler on Flickr. Good Idea Slovakia2016Creative DepartmentContributed by Typotheque Staff Pick Confluence Chicago2020One Design CompanyContributed by David Sieren Staff Pick More Fonts In Use Hungry Hungry Hippos game box1978Hasbro ToysContributed by Chris Purcell Staff Pick Camembert Le 5 Frères2016Production Type teamContributed by Production Type Staff Pick Nine Ninec. 2017Pavel KedichContributed by Peiran Tan Staff Pick Noise Control – A guide for workers and employers1980U.S. GovernmentU.S. Department of LaborContributed by Nick Sherman Staff Pick
6 Comments on ““T-Party” ad by T-Bells by Contur Casuals”
The thin-thick style looks a lot like Optex, but it actually seems to be one of the many styles of Headliners’ Prismania — maybe 6 (or F) — with round alternates.
Yes! Thanks for catching this. I added a little bit to the Prismania bio including a mention of the ethereal Prismaset.
The Contur Slacks logo is set in Stromberg Graphic.
Good eye, added.
Maybe Univers is used for the body copy, chances are it was written using an IBM Selectric – did I guess it right?
Hi Jay, Univers is correct. The IBM adaptation is characterized by (too) narrow proportions for e, g, s – I’m not seeing that here.