Basement Theatre wanted something bold, playful and edgy being Auckland’s only underground theatre and a great development space for emerging young actors. Studio Alexander sought to capture this essence in a distinctive new brand.
The flexible design system made use of the stair graphic as an expressive element on imagery and text as well as a conventional signifier for the physical space. A Brand Identity with different personalities for an edgy and playful theatre. The fluro colour scheme seems a perfect fit for such an outgoing theatre with a bold personality.