A dancing typeface to illustrate SHOW for visual identity proposal for the Royal College of Art degree exhibit 2016.
The Royal College of Art SHOW is a big event taking place in the college galleries in Kensington and Battersea each year around June. 600 graduating students within art, design and humanities exhibit their best work to date. Summer Studio was invited to pitch with a proposal for the visual identity for the RCA SHOW 2016.
The dancing typeface takes a standpoint in ZIGZAG, a typeface designed by Benoît Bodhuin. After defining a specific and recognisable dance routine for each character in ZIGZAG, the letters were further evolved and animated to dance. The animated typeface works for the many digital formats of the identity. The keyframes of the animation typed in sequence, creates a sense of movement in the printed formats.