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Colégio Decisão

Contributed by Lucas Pinto on Jan 29th, 2016. Artwork published in
September 2015
.
    Colégio Decisão 1
    Photo: Lucas Pinto. License: All Rights Reserved. Artwork by Lucas Pinto.

    Colégio Decisão is a school in the southern zone of São Paulo that’s been around taking care and educating children and adolescents for more than 30 years. developing a humanized work and focused on educational quality.

    Its new brand needed to represent a new phase of consolidation and expansion. Because of that, the communication has always to be bold and direct, with a colorful human touch, always close to parents, students, teachers and alumnis.

    The developed brand attributes have unfolded in graphic and verbal communication:

    Attributes are concepts that represent graphic universes and broad semantics, and should be translated into specific qualities that the visual identity presents.

    Translated, we have the following graphic qualities: vibrant, cheerful, emotional, inclusive, affordable, striking, strong and imposing.

    Colégio Decisão 2
    Source: https://www.behance.net Photo: Lucas Pinto. Estúdio Arnold. License: All Rights Reserved. Artwork by Lucas Pinto.
    Colégio Decisão 3
    Photo: Lucas Pinto. License: All Rights Reserved. Artwork by Lucas Pinto.
    Colégio Decisão 4
    Photo: Lucas Pinto. License: All Rights Reserved. Artwork by Lucas Pinto.
    Colégio Decisão 5
    Photo: Lucas Pinto. License: All Rights Reserved. Artwork by Lucas Pinto.
    Colégio Decisão 6
    Photo: Lucas Pinto. License: All Rights Reserved. Artwork by Lucas Pinto.
    Colégio Decisão 7
    Photo: Lucas Pinto. License: All Rights Reserved. Artwork by Lucas Pinto.

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