A tongue in cheek approach to sustainability. Sustainability should not hide behind buzzwords. Instead, it should be communicated in a clear and comprehensible way. This is what the Sustainability Report 2014/15 of Telekom Austria Group aims for. The great Sustaincylopedia — From A as in Access to Z as in Zettabyte communicates sustainability in a compact and comprehensible form. The ABC of sustainability sheds light on a complex set of concepts and phrases and explains that the Telekom Austria Group as a leading telecommunication provider has plenty more to offer on the topic than empty phrases for the benefit of image cultivation.