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Lyrics site Genius Media accuses Google of lifting its contents. Genius claims it can prove lyrics from its site are appearing in Google search information panels – by examining the apostrophes. From the Wall Street Journal:
Starting around 2016, Genius said, the company made a subtle change to some of the songs on its website, alternating the lyrics’ apostrophes between straight and curly single-quote marks in exactly the same sequence for every song.
When the two types of apostrophes were converted to the dots and dashes used in Morse code, they spelled out the words “Red Handed.”
Here’s what the two glyphs that were used for the typographical watermarking system look like in the Programme typeface: