A bold identity for an exhibition of artists and designers, by Warriors Studio:
In line with Graphic Design Festival Scotland 2015, we partnered with Recoat to organise an exhibition of artists and designers who explore letterforms through their work.
We developed an identity for THYPE, to be used across print and digital promotion, employing bold colours, playful typography, a family portrait and a simple way finding system. Using typography was a logical decision, but introducing a family portrait brought a personal quality and also an element of intrigue. The portrait represents the close relationship between the artists through their area of work, but also “type family” as a term used to describe a related group of fonts.
Zigzag, an experimental display font designed by Benoît Bodhuin, gives the lettering playful energy and a human characteristic.