Naming, identity and art direction for a Mexican take away in Sant Cugat. Being the first of its kind in the area, the project demanded a solid and direct communication in order to position and get to know the place in the city.
… the identity revolves around a font that is unusable in most cases as it has plenty of personality: Granite by Alias. Used mostly in red, the typeface takes on an anarchic feel that complements the name of the establishment but being typeset in minimal and stark layouts it also takes on a fun air of sophistication.