John Tree

After years of collaboration with London based product designer John Tree, Rosie Lee were appointed to help define a new brand identity and website. John Tree’s vision was to create ‘a simple and modern website with the product as the hero’, one that would help present his past and current product design portfolio as the main focus.

Our concept was to create a very simple clean identity and website design that would act as a platform to propel his product design to centre stage. Creating a dynamic, contemporary feel with the choice of font and colour. The bespoke customised creation of the site allowed us to design a unique menu tool that indexes all the product using ordered thumbnail images. The user experience takes on the style of a blog format, where products are listed on one page. Designed mobile and iPad first, the site offers an excellent user experience on any mobile device.