The British Interactive Media Association (BIMA) have been representing the interests of UK digital since 1985. With hundreds of organisations and individual members from all sectors of the market, the organisation works to enhance the lives and prospects of everyone working in UK digital.
Over a period of weeks Only worked with BIMA to develop a new positioning, that of the greatest digital network in the UK, run by the industry for the industry.
Calibre and Tiempos are used throughout the identity, lending confidence and prestige. The wordmark has been adapted to accomodate a bespoke 'B’, adjusted to house the BIMA frame. More about this can be found here.