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“Fort mit Schmutz durch Fegeputz!” advertising flyer

Photo(s) by altpapiersammler. Imported from Flickr on Nov 18, 2023. Artwork published in
circa 1936
“Fort mit Schmutz durch Fegeputz!” advertising flyer 1
Source: License: All Rights Reserved.

Advertising flyer for the scouring agent Fegeputz. While the slogan, the brand name and the price information feature custom lettering, the copy is set in Bernhard-Fraktur. The sans printed in red is Futura fett, the line in reverse at the bottom is the schmalhalbfett style from Paul Renner’s geometric sans family.

The tips on the back combine headlines in Signal with Futura schräg halbfett, both mounted on an angle. Walter Wege’s script is used with the hooked form of u – which is a means to distinguish the letter from an n.

“Fort mit Schmutz durch Fegeputz!” advertising flyer 2
Source: Uploaded to Flickr by altpapiersammler and tagged with “signal”. License: All Rights Reserved.


  • Bernhard-Fraktur
  • Signal (Berthold)
  • Futura
  • Futura Condensed




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