I really love seeing early sans-serif italics like this. It’s strange that they went away for so much of the twentieth century. Maybe they seem more normal now that ballpoint pens make handwriting more monoline than in the fountain pen period?
But this one is very odd with the straight-sided 'M’ and very condensed capitals. They don’t seem to fit the lower case at all well.
3 Comments on “Climax Coffee can”
This is striking to me, as it shows the crucial transitional state between calligraphic traces and abandonment of the hand. The small /w and /p look almost like mutilated Caslons.
Yes, you rarely see those elements in an italic sans serif until the rise of the Humanist Sans. Echoes: Goudy Sans Italic (cursive forms) and Gill Sans (p).