Krav Maga San Francisco
Joachim Müller-Lancé’s Uppercut Angle was originally developed for the identity of the Krav Maga training center of San Francisco.
Krav Maga is a simple, efficient self-defense system that has become equally popular in Hollywood and with law enforcement. Joachim has spent several years training, hitting things and people whenever he needs a break from kerning. In addition to bearing the same impactful moniker as an upwards punch to the chin, the name Uppercut actually fell together quite naturally. It is a combination of “upper,” since it is an all uppercase typeface, and the word “cut” is historically used to describe a type style in metal type. For this slanted look, “Angle” felt just right (with thanks to Mia McHatton).
The typeface was used on T-shirts, in videos, and for other media. The identity is no longer consistently maintained, but Uppercut Angle can still be seen in the school’s logo. The retail version was released by Delve Fonts in 2011.
Original pencil sketches by Joachim Müller-Lancé for the center’s new identity. “Uppercut’s shapes are not calligraphic or handwritten, but more like lettering seen in comics or sports logos. Its brush movements are imaginary, not too literally brushy.” — Delve Fonts
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