1 Comment on “CBS 1973 Fall Preview”
I’m guessing that Lou Dorfsman was involved in this project… probably overseeing this design, which turned out beautifully! It’s worth mentioning that this design uses the alternate “E” character that for some reason didn’t make it into the digitized version of ITC Serif Gothic. It baffles me why a company would go to all the trouble to digitize an entire face and leave out the alternate characters.. in this case I think there were fewer than 15.
The lowercase “a” is another craw.