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Fruco Patent-Schneeschläger ad

Photo(s) by “altpapiersammler”. Imported from Flickr on Aug 19, 2016. Artwork published in
circa 1926
.
    Fruco Patent-Schneeschläger ad
    Source: https://www.flickr.com Uploaded to Flickr by altpapiersammler and tagged with “isolde”. License: All Rights Reserved.

    Instruction manual for Fruco’s “patented egg beater with valve”, also convenient to beat cream, mayonnaise, and butter.

    Typefaces

    • Isolde halbfett
    • Neue moderne Grotesk
    • Senator (AG f. Schriftgießerei)

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    1 Comment on “Fruco Patent-Schneeschläger ad”

    1. Apr 4th, 2019  8:05 pm

      When was this “first-class novelty” advertised? The fonts in use reveal it can’t be any earlier than 1925. That’s the year when the seriffed text face was first cast: Senator is an in-house design by the A.-G. für Schriftgießerei und Maschinenbau in Offenbach. The upright script is slightly older: Isolde halbfett was registered by the H. Berthold A.G.’s Böttger-Klinkhardt branch in Leipzig in 1921. The sans serif is the oldest design in the mix. It’s one of the many typefaces derived from matrices by Wagner & Schmidt, see Aurora-Grotesk.

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