Visitors can follow the signs to their chosen destination, or follow the emblems for the Artis walk — a scenic route along the highlights of the park. Each signpost features a Dutch native bird: species like magpie, starling and barn owl. By using the new signposts and a map, everybody can compose their own route.
In keeping with the overall visual identity of Artis, the typeface chosen for the signs is Omnes by Darden Studio. It is used in a single style of medium weight, reversed on grey. With its crisp letterforms and rounded contours, Omnes blends well with the friendly and accessible animal pictograms.