Smash Hits magazine logos (1978, 1980, 1982, 1985)
4 Comments on “Smash Hits magazine logos (1978, 1980, 1982, 1985)”
As mentioned in the article, the design of the first issue is credited to “Ross George”. According to Pop Life: Inside Smash Hits Australia 1984–2007, this was a pseudonym of Steve Bush, though. He later became the magazine’s fifth editor, and was responsible for all logo versions, see “The people who brought you Smash Hits” on the If You Were There blog.
In an interview conducted by Stephen Hill (non-Flash version hosted by Michael Mouse), Vici MacDonald, who was a designer (1984–85) and art editor (1986–87) at Smash Hits, comments on the magazine’s logos:
[Bush] made a point of changing the logo, quite arbitrarily, every year. This was designed in a purely instinctive manner; he’d just work his way through interesting font combinations till he came up with something he liked. Changing a magazine logo is generally considered a big deal, and market research is usually involved, so this was pretty radical stuff within a traditional publishing company like EMAP. Once Bush left, his final logo — an angular condensed woodcut introduced circa 1985 — was retained for around another decade before anyone else dared change it again.
I see Gill Sans in the second issue from October 1980.
“JOHN TRAVOLTA” is ITC Pioneer
“10 PLASTIC BERTRAND’S” is Premier Shaded
When I get time I find the name of the other fonts as I do recognise some of them.
You got those right, Luke! But this entry is just about the logos.
Wow, this takes me back, thanks.
There are a couple of logos (that I can remember); 1979 to '80 the SMASH became separate boxed letters on top of the HIT of HITS and around '82 the SMASH ran down the side of the H of HITS.