Buick ad: “Bold Beautiful Buick ’63”
4 Comments on “Buick ad: “Bold Beautiful Buick ’63””
Nice find, Mark! Did the annual specify whether it was meant to be a magazine/newspaper ad, poster, or billboard?
Unfortunately, it doesn’t specify. In the case of this particular competition, they were using the word “poster” to refer to any outdoor advertisement. But based on the dimensions, I would assume it was a billboard.
I’m wondering if this is really Compacta. I can’t find a typeface that comes any closer, but it’s very early for Compacta and some shapes don’t match, particularly the vertical symmetry (B, C, E, K) and the weight of “BOLD” which is heavier than any Compacta I know.
I’m starting to agree with you Stephen. There are definitely some inconsistencies and the timeline seems a bit too quick to actually be a use of Compacta.
It seems a stretch to imagine that Compacta was released as a commercial typeface, obtained by a designer, used in a design, submitted to a competition, judged in a competition, and then printed and published in a book all during the year of 1963.
I would love to hear any insight someone might have. There seems to be three separate weights/widths being used here, but they all appear to be from the same family.