Buick ad: “Bold Beautiful Buick ’63”
3 Comments on “Buick ad: “Bold Beautiful Buick ’63””
Nice find, Mark! Did the annual specify whether it was meant to be a magazine/newspaper ad, poster, or billboard?
Unfortunately, it doesn’t specify. In the case of this particular competition, they were using the word “poster” to refer to any outdoor advertisement. But based on the dimensions, I would assume it was a billboard.
I’m wondering if this is really Compacta. I can’t find a typeface that comes any closer, but it’s very early for Compacta and some shapes don’t match, particularly the vertical symmetry (B, C, E, K) and the weight of “BOLD” which is heavier than any Compacta I know.