Parts of the letterpress forme simulation were shot at the International Museum of Printing in Los Angeles, California, but most of the image was produced digitally. We believe that a mix of metal and digital fonts were used, but we’re still looking into which typefaces exactly.
Advertising Agency: The Richards Group, Dallas, TX USA
Creative Directors: Rob Baker, Jimmy Bonner
Art Director: Mike LaTour
Copywriter: Chad Berry
Photographer: Andy Mahr
Published: October 2011