Denmark’s national design centre gets a brand new design of its own: Together with agencies WAAITT and B14, the Danish Design Centre presents its new corporate visual identity and digital platform.
Last time the Danish Design Centre (DDC) renewed its visual identity was back in 2003. Today, however, the organisation sports a new look across all platforms. In early summer 2016 agencies WAAITT (We Are All In This Together) and B14 won the assignment as a consortium and have respectively created a new CVI and a new digital platform including website design and data visualization tools. The new visual identity forges DDCs new logotype from basic geometric shapes while using the same shapes to construct a flexible iconography for e.g. pictograms for data visualization, theme images for website use and individual subbrand icons for projects and other activities at the Danish Design Centre.