Texaco logo (1981–present)
Source: http://designarchives.aiga.org Image via AIGA Design Archives. License: All Rights Reserved.
In 1981, New York firm Anspach Grossman Portugal updated the Texaco logo from its 1965 version, reducing the various framing elements elements to focus on the iconic star. This simple mark is still in use today. The type is basically Helvetica Black, with an extended middle crossbar on the ‘E’.
Design firm: Anspach Grossman Portugal, Inc.
Art director: Kenneth D. Love
Designers: Richard Felton, Don Kline
Logo currently used in header of texaco.com. The ‘C’ is a little crooked and ‘O’ narrower than 1981 version.
Source: http://www.nioclibrary.ir License: All Rights Reserved.
Logo evolution as shown in Texaco Annual Report 2000.
Texaco service station in Carrizozo, Texas.
Texaco service station in Chelmsford, UK.
2 Comments on “Texaco logo (1981–present)”
I am VP of the Johnstown (NY) Historical Society. We are selling inscribed bricks for a walkway as a fundraiser. One of our donors would like to use the Texaco Star logo on their brick in honor of their grandparents who owned a Texaco station in Johnstown on the 1960's.
How can they get permission to use the logo?
Hello Helen, the Star T Logo is a registered trademark of Chevron Intellectual Property LLC. You can try contacting them via this online form, or write to their address:
6001 Bollinger Canyon Road, San Ramon, California 94583.