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Texaco logo (1981–present)

Contributed by Stephen Coles on Jan 17th, 2017. Artwork published in
1981
.
    Texaco logo (1981–present) 1
    Source: http://designarchives.aiga.org Image via AIGA Design Archives. License: All Rights Reserved.

    In 1981, New York firm Anspach Grossman Portugal updated the Texaco logo from its 1965 version, reducing the various framing elements elements to focus on the iconic star. This simple mark is still in use today. The type is basically Helvetica Black, with an extended middle crossbar on the ‘E’.

    Design firm: Anspach Grossman Portugal, Inc.
    Art director: Kenneth D. Love
    Designers: Richard Felton, Don Kline

    Logo currently used in header of texaco.com. The ‘C’ is a little crooked and ‘O’ narrower than 1981 version.
    Source: http://www.texaco.com ©2016 Chevron U.S.A. INC. License: All Rights Reserved.

    Logo currently used in header of texaco.com. The ‘C’ is a little crooked and ‘O’ narrower than 1981 version.

    Logo currently used in header of texaco.com. The ‘C’ is a little crooked and ‘O’ narrower than 1981 version.
    Source: http://www.nioclibrary.ir License: All Rights Reserved.

    Logo evolution as shown in Texaco Annual Report 2000.

    Logo currently used in header of texaco.com. The ‘C’ is a little crooked and ‘O’ narrower than 1981 version.
    Source: https://www.flickr.com Photo by teofilo, 2009. License: CC BY.

    Texaco service station in Carrizozo, Texas.

    Logo currently used in header of texaco.com. The ‘C’ is a little crooked and ‘O’ narrower than 1981 version.
    Source: https://www.flickr.com Photo by Sludge G, 2014. License: CC BY-SA.

    Texaco service station in Chelmsford, UK.

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