da-da-da is a gallery for artists and designers. It lives right inside mm, m’s (=our) front window. The third exhibition (to be seen from December 2016 until February 2017) is organised and designed by ourselves. Coincidentally our small office turned one year old a month before and pre-Christmas madness was circulating among our friends, so we decided to combine the exhibition opening with a holiday-themed party.
How did this come together? It started with a Hobo specimen that Nick Sherman found in ADmagazine and shared on Flickr — what a fantastic piece! And as James Edmondson was about to release Hobeaux Rococeaux right when I stumbled upon Nick’s post, we kind of knew what to do.
Originally we wanted to have “where graphic ideas are realized” as a first teaser to announce our gallery project, but — as always — we were a little late with planning and then opted for another solution. But graphic ideas never die. Holiday season came and somehow it all fell in place: we wanted to invite all our friends for mulled wine, we wanted a forest and of course we finally wanted to put up something of our own in our da-da-da window (… after having invited two guest artists).
And here we are: “where ideas are real”. We found the graphic to be entirely optional, so we dropped it. The installation consists of Nordmann fir trees, gold foil, birch plywood, improvised concrete fir tree stands and hand-painted Tick posters.