Blechwarenfabrik Limburg invoice, 1930
Photo: Florian Hardwig. License: All Rights Reserved.
To celebrate New Year’s Eve, here’s an invoice for 33 champagne buckets. Happy new year!
Just like Mammut, Werbekraft (“selling power”) is a typeface design by punchcutter Arthur Schulze. It was first cast by Ludwig & Mayer in 1926. From 16pt upward, the caps are decorated with highlights and thorns. For letters like ‘b’ or ‘k’, there are alternates with extra long ascenders, maybe inspired by Titanic. Digital interpretations include Poseidon, Neptun, and Herzog von Graf. Werbekraft here is combined with Industria (“Rechnung”), Venus, and some other Grotesk(s). The typewriter face with the squinting ‘g’ is Berthold’s Schreibmaschinenschrift 41044.
