DO IT! Scenarios of the Revolution by Jerry Rubin

Steven Heller, Imprint:

“Fiore had a wonderful experience with a book that was universally panned by the critics, Jerry Rubin’s Do It!, its title conceived by Fiore (and later, one suspects, adopted by Nike). For this he worked directly with the former Yippy, typographically emphasizing certain ideas in a manner vaguely reminiscent of the Dadaists and Futurists. Photographs were also used as icons and exclamation points, strewn through the text to add sight and sound to an idea or a pronouncement.”