The Avery Review website
3 Comments on “The Avery Review website”
I have to say I’m puzzled by the type decisions on this site. The homepage layout is interesting and immediately presents a striking break from most editorial sites. Perpetua Titling really works at that large size and contrasts well with Maria. But the design breaks down on the article pages where such delicate and tightly-spaced caps are much less successful for the intro texts and bios. The two faces are also odd choices for a publication that is all about longform text. The articles often use italics, yet Maria and Perpetua Titling have no italic, resulting in skewed type. In fact, the single styles from each family as used here leave no potential for emphasis. The footnotes (often numerous and crucial to the content) are also unpleasant to read.
I understand that intentional rule-breaking — such as type stretching, awkward line breaks, and (as in this case) faux styles — are hot trends for display typography right now, but when these expressions affect the body text they don’t do justice to the authors, the content, or the reader.
I have to say I’m with the editor on this.
It’s nice to see a different approach and I’m always here for someone who didn’t just buy a Proxima Nova licence and call it a day, but that author bio in Perpetua Titling caps…there’s no differentiation in shape and texture at all and I don’t find it comfortable to read. I even wasn’t sure I’d moved down a line or skipped one, which I found very unusual.