Willesden High Road in 1958
A broadside designed and typeset in 2011 by Phil Baines for New North Press’s Reverting to Type Portfolio 1. Limited number of 10 prints for sale individually, size 570mm × 450mm.
“I was seduced by the incredible variety of decorative types at the press and felt that they shared an affinity with old shop fronts. I have re-imagined Willesden High Road in the year I was born using copy from Kelly’s Directory for London (courtesy Brent Archives).” — Phil Baines
“All names are as in the Kelly’s Directory of 1958. Proprietors in Consort or Consort Condensed, shop type in a typeface suggestive of purpose or period. The ‘T’ of Tobccnst is actually a ‘C’, there were no ‘T’s which led to a last minute change of font :(” — Phil Baines
Selecting the type.
“I bodge it … as there’s not enough wedges in this size.” — Phil Baines
The designer and typesetter, Phil Baines.
