The Atlas of Visual Identity is a sinking anchor in the bottomless sea of knowledge. “What is a visual identity?” is its underlying question, although the attempt to answer to such a broad premise seems almost too naïve to be taken seriously.
The Atlas of Visual Identity consists of a heterogeneous collection of 919 images sourced exclusively from the Internet to try to capture and unveil the visual clues triggering the recognition process. The book is structured upon a dialectic relationship between two opposite poles: the first equal to the maximum level of recognisability, the second to the least. At the end of the book, an index reports all the sources with the matching date of download.
This project has been developed during the final year of the Master Graphic Design at AKV|St.Joost (Breda). This is a non-commercial project.