IKEA is a worldwide Swedish home furnishing company with 28 distribution centres and a global network of 267 stores attracting a total of 590 million visitors.
Stockholm Design Lab created a design and packaging concept when the company combined its various food and catering units under the IKEA brand. The aim of the Swedish Food Market is to enhance the Swedish identity of IKEA.
The range of products is aimed at attracting food lovers who are interested and curious about different food cultures and eating habits, particularly Swedish ones. The packaging should therefore provoke interest in the products as well as present the food in a clear, honest and appetizing way. The products should always express the key values: reliability, quality and Swedishness.