Kunstverein Jena (Jena Art Association) was founded in 1903. In some of its early years, the organization held exhibitions at the Bauhaus in nearby Weimar, and later they were shown in Jena at the Prinzessinnenschlösschen (also known as the Griesbachsches Gartenhaus). This series of 10.5 × 14.9 cm handbills, designed by exhibition director Walter Dexel, is a fine example of the “new typography” promoted by László Moholy-Nagy at the Bauhaus in 1923. Paraphrasing Dexel from his contribution to Bodo Rasch’s 1930 Der gefesselte Blick (The Shackled View):
“We no longer seek the so-called ‘beauty’, but clarity. The man of today has the right to demand that the information he needs be presented to him in a concise and clear manner.”
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A poster maquette (pasted strips of printed type) for Neue Wege der Photographie is on display in Letterform Archive’s Bauhaus Typography at 100. The show only runs until June 26, but the online exhibition will be permanently available online to Archive members.
Walter Dexel, Exhibition poster maquette for New Ways of Photography (Neue Wege der Photographie). Collection of Letterform Archive.