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LEGO Bionicle

Contributed by Marat Koshoev on May 5th, 2017.
    LEGO Bionicle 1
    Lego. License: All Rights Reserved.

    Since 2001 the logo and promo materials of LEGO’s “Bionicle” line of construction toys and TV series uses Trajan-style letterforms. The precise version might be Goudy Trajan.

    LEGO Bionicle 2
    Source: https://www.flickr.com Vinche Chung. License: CC BY-NC-ND.
    LEGO Bionicle 3
    Source: https://www.flickr.com Phossil . License: CC BY-NC-ND.
    LEGO Bionicle 4
    Source: https://www.flickr.com R K. License: CC BY-NC-ND.
    LEGO Bionicle 5
    Source: https://www.lego.com License: All Rights Reserved.

    Typefaces

    • Goudy Trajan
    • FF TradeMarker

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    7 Comments on “LEGO Bionicle”

    1. The logo is probably a custom modification. Neither Adobe Trajan (top) nor Goudy Trajan (bottom) is a perfect match. The latter is closer in regard to the long top bar on ‘E’. Other details like the width of ‘O’ or the curvature of ‘C’ are more similar to the former.

      The website indeed uses Goudy Trajan as webfont.

    2. In the comparison shown above, I forgot an important aspect: Goudy Trajan’s lowercase holds smaller caps of slightly different proportions. These seem to be a pretty good match:

      The dimensional effect still presents a customization (although Adobe’s Trajan Color Concept comes somewhat close).

    3. I know I’m late to the party but I believe that the Bionicle logo does use the uppercase Goudy Trajan letters, contrary to what Florian said. However, the whole logo appears to be stretched out horizontally by about seven or maybe ten percent.

    4. Good one, Ma7i! You’ve convinced me.

    5. While it’s only partially related to the topic of the main logo, another interesting fact about Bionicle and Trajan is that while the main logo is written in Goudy Trajan (as we had already established), the additional text seems to inexplicably alternate between Goudy and Adobe Trajan.

    6. Does anyone know the font for a majority of other BIONICLE promotions (like for “www.bionicle.com”, as an example)?

    7. The squarish futuristic one? That’s FF TradeMarker. Added now.

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