By purchasing overcapacity from international telecom networks, Fogg Mobile provides a fixed cost mobile data traffic service for people who want to avoid unexpected roaming bills when travelling abroad. Through the animate and evolving qualities of computer generated imagery and a combination of unbleached paper, stitching, flat coated colour and silver polypropylene, Fogg’s visual identity, created by Kurppa Hosk and developed by Bunch, delivers an interesting physicality and travel utility to a digital service alongside the more conventional technological cues of recurring geometric typographic form.
Bunch developed the identity based on the brand directions that were inherited from the superb Kurppa Hosk. A stark and somewhat technical visual foundation is complemented by an inspiring blob – while digital in nature, its 3D model carefully combines light, texture and space which brings depth in both print and digital format while maintaining its poetic essence.
A wide range of print and digital applications were bespokely developed including stationery, SIM packaging, direct mailers, presentation templates, launch stand system and promotional materials such as flyers, t-shirts, hoodies, bags, notebooks etc. Also in charge of print production, Bunch was able to produce materials with great attention to detail, where the “borderless” theme is explored not only through typography and visuals but also materials, print processes and finishes.