Mattel Optigan logo Contributed by Matthew Rutledge on May 31st, 2017. Artwork published in circa 1971. Source: https://en.wikipedia.org PMDrive1061. License: CC BY-SA. The logo to the Mattel Optigan keyboard (functionally similar to a Mellotron but uses optical discs instead of magnetic tape) uses tightly spaced caps from ITC Avant Garde Gothic with a ‘GA’ ligature. Source: https://www.flickr.com Simon. License: All Rights Reserved. Source: https://www.flickr.com Pete. License: CC BY-NC-SA. Source: https://www.youtube.com License: All Rights Reserved. TV commercial Typefaces Formats Object/Product (580) Branding/Identity (3939) Topics Technology (751) Music (3213) Tagged withkeyboards (9)Mattel (8)musical instruments (35)Optigan (1)logos (2133)badges (24)nameplates (7)all caps (3051)discretionary ligatures (186)1970s (945) Artwork location United States (5438) El Segundo (2) Post a comment Name Email – will not be published Website Your response Submit Comment More ITC Avant Garde Gothic in use Body stickersc. 1972unknownContributed by Florian Hardwig Stranger Things2016Imaginary ForcesMichelle DoughertyArisu KashiwagiContributed by Miguel Sanz Staff Pick Letraset International Typeface Competition Winners 19731973LetrasetContributed by Chris Purcell Staff Pick Sponsor More in Technology #ffbcn fàbrica futur barcelonac. 2014Mario Eskenazi StudioContributed by Emtype Foundry Festival of Britain1951London Press ExchangeEric FraserAbram GamesContributed by Stephen Coles Staff Pick Apple iBooks 1.52011Contributed by Stephen Coles The Journal2013B&O PlayContributed by TypeTogether Staff Pick More in Branding/Identity Musée des Arts décoratifs et du Design Bordeauxc. 2017unknownContributed by Florian Hardwig Langenscheidt identity redesign2014KW43 BRANDDESIGNGREY GermanyJürgen AdolphContributed by Stephen Coles Philips ScriptFred SmeijersContributed by Indra Kupferschmid Blog Food Groove Mission2019Murmur CreativeContributed by Darden Studio More Fonts In Use F. Ménard meats2012lg2Contributed by Nick Sherman Staff Pick Albert Renger-Patzsch — Things2017Bureau BrutContributed by Production Type Staff Pick Square Circle Triangle by Bruno Munari2015Paul WagnerContributed by Maurice Meilleur Staff Pick Ottavo2017MuccaMatteo BolognaContributed by Darden Studio Staff Pick